Starstuddedmag

African Fashion Spaces Redefines The Runway And Channels a Unique

Fashion Experience From The Norm With Their Fashion Exhibition

Johannesburg – The African Fashion Spaces Exhibition took the

fashion world by storm this past week, showcasing an innovative

experiential take on traditional runway shows. Instead of a traditional

ramp, the exhibition took place in a unique unexpected environment,

creating a dynamic and exciting immersive experience for all attending

guests.

Held on Thursday, 27th April at Beachwood Gardens in Hyde Park, the

event featured some of South Africa’s dopest fashion creatives and

models, aimed to showcase the diversity and richness of African fashion

and heritage within the culture. The serene setting conceptually drew

out the essence of each designer by showcasing each brand in their own

respective curated runway stage settings as well as creatives to match

the brands aesthetics.

The event was hosted by none other than social media maven, Shamiso

Mosaka, who led the audience through a 2-part show that was nothing

short of spectacular. The two brands for the evening were ‘Long

Season’ and ‘OffMankind’, who were both impeccable in their

presentation in creativity, garments display and conceptual exhibition.

Opening the show, LongSeason’s apparel delivered a breath-taking

offering that took place at the venue’s tennis court boasting a modern

slick black matt as a runway, lit up with orange bright beams, wonder

and suspense. The atmosphere was electric, and guests were eager to see

what LongSeason – a clothing brand dedicated to family, experimental

construction and comfort had in store for them.

The second exhibition by the garden walkway was OffMankind, a brand that

represents the rebellious, non-conformist spirit of South Africa’s

inner-city kids. The collection was a mix of urban streetwear and

traditional African elements, creating a unique and bold fashion

statement. The OffMankind collection reflected the brand’s philosophy of

embracing individuality and breaking away from the norm.

The African Fashion Spaces experience, also known as AFS was not just a

fashion show, it was an exhibition documenting the movement of African

creativity and talent. The event provided a platform for emerging

designers to showcase their work and connect with industry leaders. It

was a night of networking, inspiration and celebration.

Commenting on the event, Jay Kayembe, the creative director, said,  “We

wanted to create an experience that was more than just a fashion show,

an exhibition platform that would empower the greater creator economy.

We want to showcase African fashion in a unique and dynamic approach

within South Africa & going into the broader countries within Africa all

of 2023. By taking the show off the traditional runway and into unique

and unexpected spaces, we were able to create a one-of-a-kind experience

that truly highlighted the creativity and diversity of fashion creatives

that is inclusive of all subculture genres, that have a talent & passion

within fashion.”

“Overall, the African Fashion Spaces exhibition experience was

a resounding success, garnering praise from attendees and media alike it

is no wonder a global tech brand like DJI – who are world leaders in

camera technology and drones have partnered with African Fashion Spaces

(AFS) in sharing the vision on empowering the creator economy across

genres with the brand ethos ‘Unlocking Creativity and Adventure”

affirmed Ben Siyotula, Core Group Marketing Manager.