Spotify Launches RADAR, Global Artist Emerging Programme
Spotify is excited to announce the next class of artists for its global artists programme, RADAR, with 19 sister programmes spanning more than 50 markets. RADAR represents Spotify’s commitment to artists across all stages of their development, in order to help them deepen their connection to new and exciting audiences.
Spotify’s first South African RADAR artist for the launch is RnB, trap soul singer and songwriter, Elaine, who shot to superstardom in 2019 following the release of her first two singles ‘Slip Away’ and ‘I Just Wanna Know’ as well as her debut EP ‘Elements’.
Inspired by her experiences, Elaine’s music is a mixture of trap soul beats and catchy lyrics with soothing and mellow tones and her EP has been described as a delivery of pure RnB soul. Her track ‘Changes’ featured as a sleeper pick on Joe Budden’s Spotify podcast, ‘The Joe Budden Podcast with Rory & Mal’ (episode 295, ‘Who Shot Ya?’). Elaine’s meteoric rise to stardom in such a short time, has earned her the title ‘The Shining Star’. She is currently Spotify’s most streamed local female artist in South Africa for 2020 (1 Jan – 1 March 2020) and her continued success has brought her to the attention of international brands and music industry leaders alike. Amongst a host of exciting projects coming up for Elaine, fans can also catch her performing at one of the country’s most popular festivals, Rocking The Daisies 2020.
“I am forever grateful to Spotify for allowing my music to be accessible to my supporters around the world. I am beyond excited about being part of RADAR, and I cannot wait to share new music with everyone that’s been a part of this journey with me,” says Elaine.
“Leveraging Spotify’s influence as a leading audio network in the music industry, RADAR is Spotify’s promise to continuously keep identifying and supporting artists on every step of their music journey. It also provides an exciting opportunity for artists to engage with new audiences across the world as they are building their careers. With the potential to introduce local talent to an international stage, RADAR will continue to showcase the diversity of South African (and African) sounds and culture to the world, and demonstrate the range of what the continent has to offer, ” says Claudius Boller, Managing Director Middle East and Africa.
Elaine, along with the other artists in Spotify’s programs across the world, will be joining a potent roster of Spotify’s past emerging artist programmes, including Lauv, King Princess, Joji, Jorja Smith, Lil Baby, Rex Orange County, Official HIGE DANdism, The Blaze, and more.
Artists that will be part of RADAR will be supported across different verticals. From, first-hand editorial and on-platform support through the many curated Spotify playlists available on the platform and more.
RADAR will continue to solidify Spotify as the ultimate destination for artist discovery and a powerful partner for artists. Stay tuned.
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