REEBOK & AKA’S EXCLUSIVE #TheSneAKA SELLS OUT IN 10 MINUTES!
On Saturday Reebok South Africa and hip hop superstar, AKA, officially unleashed Super Mega’s #TheSneAKA at Reebok’s flagship Fourways store. With only 600 pairs available, the long-awaited limited edition collaborative sneaker sold out in just 10 minutes via Reebok’s online store.
Speaking of the record sale, Brian Jackson, Brand Activation Manager Reebok South Africa, expressed his excitement at #TheSneAKA selling out so quickly, with fans desperate to get their feet into a pair of the rap mogul’s sneakers.
“This collaboration is two years in the making, and both Reebok and AKA have poured an unprecedented amount of passion, determination and devotion into the project,” he explains. “AKA is by far one of South Africa’s most influential and passionate artists, and his artistic vision is not limited to his music but is reflected in his personal style. This is embodied in #TheSneAKA.”
“Reebok has partnered with celebrities in other countries like the US with great success, but this is the first time we have done it with a South African artist. We were a bit unsure about how South Africans would respond, but we needn’t have worried; we are blown away by the overwhelmingly positive response from Reebok fans,” continues Jackson.
Throughout the campaign and the build up to the official launch of #TheSneAKA, the collaboration was met with tremendous support and excitement, so it wasn’t surprising that this sneaker sold out in a matter of minutes. This is something that is unheard of in the South African sneaker culture.
This record sale is testament to the passion and devotion of both Reebok South Africa and AKA listening to what the South African hip hop and sneaker culture communities want. With this collaboration under their belt, Reebok and AKA have proven that they are definitely changing the game.