HERSH SWITCHES IT UP WITH NEW SINGLE ‘LIFE WITH A TWIST’ FEATURING KASHCPT.

HERSH SWITCHES IT UP WITH NEW SINGLE ‘LIFE WITH A TWIST’ FEATURING KASHCPT.
  • Today singer, songwriter and producer Hersh returns with a third single , alongside a music video for ‘ Life With A Twist’ available on all digital platforms. Hersh dropped his EP, ‘PEACE OF MIND’ on the 25th of June and he was selected as Apple Music’s Up Next Artist. The first Single from the EP was ‘Enough’ followed by ‘On My Mind’ and now he drops ‘Life With A Twist’. The EP title reflects the scope of his expansive and enigmatic style and is inspired by how he reached peace of mind. The body of work represents the balance between his mind and his heart. The Project is honest and encapsulates love, truth, dreams, and opportunities.

Speaking about his latest single he said:

“On the single I am speaking about my life, about a point in my life when things needed to start falling into place for my life and career. I say it on the son ‘Life With A Twist’ as well – it’s do or die. It’s literally make or break.”

The Video for ‘Life With A Twist’ directed by Marty Bleazard (Msaki, Tresor) and has a cool, gritty street look showing off two great African cities – Cape Town and Johannesburg. The different shots of the cities represent the switch up and the twist in Hersh’s life being from Cape town, taking his career to another level in Johannesburg and ultimately sending his message to the whole of South Africa.

Speaking about the video Hersh mentions that it was his first video shot in Joburg and his favorite video he has worked on. He continues by saying:

“The entire team was amazing, we really captured elements of the storyline that I wanted to tell. It showcases and represents the meaning of ‘Life With A Twist’ describing my need for change.”

The single represents the versatility and change on the EP and its centered around positivity and a new approach to things. For Hersh ‘Life With A Twist’ has a personal meaning – him seeing and using every opportunity as the last and him continuing to be great. It’s a part of the EP where he is on the right track, almost at the point of the peace of mind with a great mindset and state on mind.

Determined to put Cape Town on the map, Hersh is a proud Capetonian who desires to showcase the Mother City’s hidden gems. The only two features on his EP are Cape Town artists, KASH CPT and Soulful Clay. “I really enjoyed working on the track, I got to push myself says Hersh says, speaking about working on the single and collaborations.”

He continues to talk about how it has a Global feel and sound;

“I worked with dope artist on the track, Producer from Maldives called Yazaan and KashCPT. The whole collab was so fitting combining two worlds. It also showed the versatility of KashCPT working with international producer and Sounds. The energy of the track brought a different vibe on the Ep. It’s a fun and motivational.”

Speaking about what message Hersh wants audience to take from Life With A twist he said;

If you really want to do something that you are passionate about, it takes real hard work. Take everything like it’s your last and try and kill it every time. I always say be the best at what you do. Life with a twist, it’s do or die.”

Watch ‘Life With A Twist’ Video Here

  • Listen to Hersh’s EP, ‘PEACE OF MIND’ here.

Connect with Hersh:

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