Wear SA and UWC partner to make the ultimate fashion statement
Have you ever done a wardrobe audit to see how
many of the clothes you wear are made in South Africa? Have you ever considered why it’s important that you support the making of local clothing and textiles, beyond being fashionably dressed?
South Africa is blessed with an abundance of talent – from those whose creative minds conceptualise these fashionable designs to the people who cut the pattern, source the material sit behind a sewing machine to bring it all together, those that iron, source the retail opportunity and promote it.
The fashion industry is alive with a raft of entrepreneurial possibilities and this is what motivated the Southern African Clothing and Textile Workers Union (SACTWU) to partner with the University of the Western Cape’s Centre for Entrepreneurship and Innovation, through the Union’s Wear SA initiative.
Together the parties put out the call to students on campus to help them stage a fashion show. More than 200 answered the call and attended a 2-day bootcamp from which, 129 are in the process of unlocking their burgeoning entrepreneurial skills by learning the practical steps of event management and staging, as well as matching budding designers with those who can stitch
a dream together. Their efforts are supported by an enthusiastic on-campus marketing team who are spreading the word on campus and beyond that they are about to launch the ultimate fashion statement – AWEAR SA!
None of the participants have had any experience in this line before this event and many had not met before. They come from all year groups and study fields, but aside from potentially discovering tomorrow’s hottest fashion labels, they have a strong message for the youth of South Africa – buy South
African made clothing and support your own country. President Ramaphosa in his SONA speech said: “Send Me” – the students have heard this rallying cry, have embraced it and they are sending a message loud and clear to the youth of South Africa – WEAR SA. With a stunning line-up from our local fashion
designers; CENZA, Mo-Cherry, CODE, FBI, Native Youth Couture, Kangai Jewellery, Accessories by Zeni, Anchors Accessories, Zenath Clothing, The Modern Boesman and Doeks and accessories.
Each person involved in the fashion sector feeds an average of seven people. Our once proud fashion sector was decimated when the country opened its borders to cheaper imports. Cheaper clothes are often a false economy – they can fall apart on the first wash, but they also take away much needed jobs from those who need it – us.
So, check your wardrobe – see how much you have supported you and make the change – today. Buy a ticket to the Awear SA Fashion Show – check out the talent on your very own doorstep and help start a movement that can spread the word across the country. Campus couture rules!