TOP SA BARTENDERS VIE FOR R650,000 PRIZE TO CREATE SUSTAINABLE BAR INNOVATIONS FOR THE WORLD
World renowned bar tender and International brand ambassador Simon Kirstenfeger in his element behind the bar at The Living Room, Maboneng.
What may be a small idea created at a local bar in South Africa could become a global sustainability innovation rolled out across the globe, thanks to The Tahona Society’s Collective Spirit Project competition.
As the largest tequila education platform in the world, The Tahona Society by Altos Tequila is committed to supporting sustainability in bars and the bartending communities, and the Collective Spirit Project is a new approach to competitions. “It’s not just about winning money. It’s about the ‘collective’ – making better, more sustainable bar culture together,” says Chris Meissner, South African brand ambassador for Altos at Pernod Ricard.
Instead of coming up with a theme for yet another cocktail competition, The Tahona Society by Altos Tequila is inviting bartenders from around the world to come up with an idea that will benefit bar staff, customers, the community and the environment. The challenge is to design and enact a project big or small for better sustainable bar practices, local community interaction and bar staff wellbeing.
Altos will then back the best of those ideas with US$50,000 (R660,000 approx.) in funding, training, publicity and marketing support, to take the beneficial activity of one bar and roll it out across the world. South Africa is one of several countries entering the competition, amongst others like Japan, Poland, Italy, the UK and Mexico.
The winning concept needs to be based on five key pillars:
Bartender Welfare: improving the working life and health of bar staff;
Social engagement: improving lives in the community, encouraging local creativity, supporting local producers;
Upcycling and recycling: reusing anything that would normally be thrown away or abandoned;
Resources and waste: reducing consumption of energy and resources, or cutting down on trash;
Environment: protecting animals and the land through ethical farming.
Justin Shaw of Cause Effect bar in Cape Town sharing their sustainable bar practice projects with delegates.
A completely new approach to bartender competitions, this is the next step in the Tahona Society’s mission to educate bartenders and create an opportunity to get the industry involved in a project that reflects Altos’ policy of We Care – Our People, Our Planet and encouraging our familia of bartenders to make better bars.
The competition kicked off in South Africa on Monday 6 August 2018 and was launched at an event in Johannesburg with top bartenders from around the country, who Altos flew to Johannesburg especially for the launch. Bartenders from around the country have until 17th August to submit their entries.
From there, 10 finalists from around the world will be selected, before the final winner is announced later in the year. The global winner will get US$50,000 to finalise and roll out their project and become a global Tahona Society and Altos brand ambassador for a year.
For more information and to understand how to enter, visit https://www.tahonasociety.com/content/2018-competition.
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