Pocket-friendly premium braids! Don’t be afraid to take centre stage!
Now you can eat . . . sleep . . . do hair . . . and repeat
As early as the 15th century, hairstyles were used to convey messages to society at large. Hair maintenance was aimed at creating a sense of beauty in traditional Africa and according to Sylvia Ardyn Boone, an anthropologist specialising in the Mende culture of Sierra Leone, different styles could “indicate a person’s marital status, age, religion, ethnic identity, wealth and rank within the community”.
In the 21st century, hairstyles are still sending messages to society, however, now, the focus is on a woman owning her beauty. Speciality braids are growing in popularity because of their hot water properties that allow them to become curly or straightened when dipped in hot water. This makes it easier for today’s modern and upwardly mobile women to change their hairstyles as often as they like and feel beautiful, confident, empowered, elegant and glamourous – taking centre stage every day of the week.
Frika has now added two more braids to their range that offers premium, high quality dry hair extensions at an affordable price, so you can be fashion forward without denting your budget. With Frika, women are spoilt for choice and not limited to adding inches to her style but experimenting with every length, colour and texture too. The Luminance braid is versatile, easy to maintain and tangle-free braid that curls in hot water. The range comes in vibrant shades and Ombre’s, and your hair will do the talking when you enter a room.
If you want double the length and twice the volume of a normal hot water braid, choose Frika’s Ultra Glam braid. This sensual braid is made of soft fibre to easily achieve waist-length ‘Boom Shaka’ braids made popular by South African kwaito singer, the late Lebo Mathosa. Dip it in hot water for feminine soft curls that is sure to turn heads. It comes in a myriad of colours that are blended and solid, out-of-the box If you want pocket-friendly, premium glam, try Frika’s Luminance and Ultra Glam braids because they are just what the hairstylist ordered!